For example, an American designer tried to introduce a new pentare ihto
the Latin American market but the product aroused little interest. The mail
reason was that the camellia used in it was traditionally used for funerals in
many South American countries.
Having awakened to the special nature of foreign advertising, companies
are becoming much more conscientious in their translations and more sensitive
to cultural distinctions.
The best way to prevent errors is to hire professional translators who
understand the target language and its idiomatic usage, or to use a technique
called "back translation" to reduce the possibility of blunders.
The process uses one person to translate a message into the target
language and another to translate it back. Effective translators aim to capture
the, overall message of an advertisement because a word-for-word duplication
of the original rarely conveys the intended meaning and often causes
misunderstandings.
In designing advertisements for other countries, messages need to be shot
and simple.
They should also avoid jokes, since what is considered funny in one part
of the world may not be so humorous in another.
46. The best title of this passage might be __ .
A. Culture Is Very Important ia Advertishag
B. Avoid Cultural Misunderstanding between Nations
C. Overcome Cultural Shock in Different Countries
D. Advertisements Reflect Various Life Styles
47. What does the word "blunder" mean in this passage?
A. hesitation B. mistake C. stutter D. default
48. Which of the following statements can be used to summarize the gist from
Paragraph 3 to Paragraph 6?
A. Cultural shocks B. Faulty translations
C. Avoid cultural oversights D. Prevent blunders
49. We can learn from the context in Paragraph 9 that the word "ca " most
probably mean____
A. an animal used in perfume for its smell
B. a piece of fabric used both in perfume and at funerals
C. a flower used in perfume for its fragrance and used for funerals
D. an nrnament used in prefume and at funerals
50. One way to prevent errors in advertising in different countries is to___
A.fire the translators who don't know the target language.
B.use the technique called "literal translation" to reduce the possibility of
blunders
C. avoid cultural oversights and avoid certain jokes
D. explain in details when designing advertisement for other countries
Passage 3
It is not unusual for chief executives to collect millions of dollars a year in
pay, stock options, and bonuses. In the last fifteen years, while executive
remuneration rose, taxes in the highest income bracket went down. Millionaires
are now commonplace.
Amiability is not a prerequisite for rising to the top, and there are a
number of chief executive officers with legendary bad tempers. It is not the
boss's job to worry about the well-being of his subordinates although the man
with many enemies wi!! be swept out more quickly in hard times; it is the
company he worries about . His business savvy is supposed to be based on
intimate knowledge of .his company and the industry .so he goes home nightly
with a full briefcase. At the very top - and on the way up - executives are
exceedingly dedicated.
The American executive must be capable of enough small talk to get him
through the social part of his schedule, but he is probably not a highly cultured
individual or an intellectual. Although his wife may be on the board of the
symphony or opera, he himself has little time for such pursuits. His reading
may largely concern business and management, despite interests in other fields.
Golf provides him with a sportive outlet that combines with some useful
socializing.
These days, he probably attempts some form of aerobic exercise to "keep
the old heart in shape" and for the same reason goes easy on butter and alcohol,
and substances thought to contribute to taking highly stressed executives out of
the running. But his doctor's admonition to "take it easy" falls on deaf eyes. He
likes to work. He knows there are younger men nipping at his heels.
Corporate head-hunting, carried on by "executive search fares," is a
growing industry. America has great faith in individual talent, and dynamic and
aggressive executives are so in demand that companies regularly raid each
other's managerial ranks.
51. We can infer from the second paragraph that___
A. promotion depends on amiability
B. chief executives do not work hard enough at the top level
C. it is the duty of the chief executive to look after the well-being of his
subordinates
D. a chief executive is expected to know more about his company and the
industry
52. The term "aerobic exercise" (fa'st line in second last paragraph) is a kind Of
____
A. hallucination exercise
B. physical exercise
C. meditation exercise
D. entertainment
53. From the last paragraph we can gather that ____
A. there are too many aggressive executives
B. individual talent is not essential for a company
C. the job of an "executive search rum" is corporate head-hunting
D. it is not common for companies to undermine each other's managerial
ranks
54. For executives, according to the article, a golf course is a pl where
________
A. they can conduct their business
B. they can indulge themselves
C. they can cultivate their mind
D. they can exercise as well as socialize
55. What is NOT tree according to the article?
A. Executives tend to ignore doctors' advice and warnings.
B. Executives are sensitive to pressure from the younger generation.
C. All chief executives can earn millions of dollars a year.
D. Executives are careful of what they eat.
Passage 4
In November 1970 Yukio Mishima, together withsome of his fanatical
followers from the ultranationalistic Shield Society WhiCh. he had four, dod in
1966, broke into the headquarters of Japan's Eastern Defense Forces armed
with swords and daggers, overpowered some aides, tied up the commanding
general, and demanded that the troops be assembled to hear a speech. Mishima
addressed the troops for ten minutes, inciting them to rebel against the
constitutional govemment imposed by the United States that had, in his words,
"turned Japan spineless." Receiving only ridicule in response, he returned to the
general's office and there, before the general's unbelieving eyes, proceeded to
kill himself in strict accordance with the tradifonal samurai ritual of seppuku.
After Mishima had driven a dagger deep into his left abdomen, one of his aides
severed his head with a sword. The aide likewise 'killed himself and was
5eheaded; the others surrendered.
In 1936 there had been a similar revolt and, though equally unsuccessful,
it had foreshadowed the repressive re,me of General Tojo that was to stage tho
attack on Pearl Harbor in 1941. That earlier revolt is the one referred to in
"Patriotism," one of Mishima's most powerful stories. Here life and fiction
become joined. The act of seppuku was for Mishima a fulfdlment, "the ultimate
dream of my life." Bom of an ancient samurai family, he longed to die a hero's
death in accordance with the ancient samurai code; but his weak body kept him
from service in the war, and he had to compensate through body building (he
became expert at karate and kendo) and, most important, through the discipline
writing. In his short lifetime he turned out twenty novels, thirty plays, many
essays, and more than eighty stories: he also produced, directed, and acted in
movies, and even sang on stage. His first book of stories, A Forest in Flower,
appeared in 1943, but it was Confession of a Mask (1948), dealing with the
meditations of a young man of homosexual leanings in a repressive society, that
brought him fame.
Mishima has been called "Japan's Hemingway," while others have
compared him to "aesthetic" writers like Walter Peter and Oscar Wilde.
56. The article implies that
A. Mishima refused to join the army when he was young
B. Mishima has been regarded as a lunatic writer
C. Mishima is a person who'is hard m define
D. Critics all agree that Mishima is an aesthetic writer
57. The aim of the rebel led by Mishima was
A. Fo capture the commanding genera!
B. to urge the government to declare a war against America
C. to incite the soldiers to rebel against the Constitutional govemment
D. to force the Emperor to give up the throne
58. In the 1970 rebel, the speech made by Mishima____
A. was web received by the soldiers
B, was laughed at by the soldiers
C. impressed the commanding general
D, left a deep impression tO the soldiers
59. What IS true according to article?
A. The general knew that Mishima had longed to die a hero's death.
B. The general was greatly taken aback by Mishima's suicide attemnpt
C. Some soldiers surrendered after Mishima's speech.
D. one of Mishima's aides was killed by the soldiers.
60. Mishima became a well-known writer after he had ___
A, written "Patriotism", one of his most powerful stories
B. written eighty short stories
C. published "A Forest in Flower"
D. published "Confession of a Mask"
主观题部分
请用钢笔或圆珠笔将此部分试题的答案做在答题纸二上,否则无效!
V. Translation (20 points)
Fart A. (10 points)
Directions: Translate the following passage into Chinese on your ANSWER
SHEET.
One might ask why speculation is permitted when there is so real a danger of
loss. The basic reason is that speculation can perform useful functions in the
economy. Buying a commodity or stock in the belief that prices will rise speeds
market equilibrium and encourages faster entry of more suppliers. If the price
change lagged until after an actual commodity shortage had occurred, the
fluctuation would probably be sharper and more sudden. Remedial supply
action could not be further delayed. Similarly, if speculators foresee a surplus in
some commodity, their selling of futures will help drive the price down to some
extent before the SurpluS actually occurs. When speculators foresee a shortage
and bid up the price, they are also helphng to conserve the present supply. As
the price goes up,less of the commodity is purchased; a rise in price
encourages users to ecor, om2ze. Similarly, a lowering of price encourages users
to buy more, thus helping to sell the surplus which is developing.
Part B. (10 points)
Directions: Translate the following into EngIish on your ANSWER SHEET.
中国已经发层成为一个全球极富吸引力的、现实的大市场。世界各国
和地区不少有远见卓识的企业家,都将目光投向了中国,并从投资活动中
获得了丰厚的回报。我相信,中国加入世贸组织后,外商参与中国投资活
动的机会将越来越多,自身发展的空间也越来越大。在中国的投资活动一
定能成为沟通世界各国和地区的企业家与中国市场的一座桥梁,促进中国
和世界经济共同发展、共同繁荣。
VI. Writing (20 points)
Directions Write an essay in no less than 250 words with file title "My
Understanding of GlobaIization". Your essay should be written on the
Answer Sheet
[此贴子已经被作者于2005-6-18 21:24:38编辑过]